{"id":17764,"date":"2024-09-25T19:46:14","date_gmt":"2024-09-25T11:46:14","guid":{"rendered":"https:\/\/www.redingpackaging.com\/?p=17764"},"modified":"2026-05-29T21:46:46","modified_gmt":"2026-05-29T13:46:46","slug":"brand-design-and-management-what-is-brand-spiritual-culture","status":"publish","type":"post","link":"https:\/\/www.redingpackaging.com\/ko\/brand-design-and-management-what-is-brand-spiritual-culture\/","title":{"rendered":"Brand Design and Management: What Brand Culture Means"},"content":{"rendered":"

Brand composition can be divided into three parts: brand culture, material aspects, and behavioral culture. These three components form the core systems of a brand: the brand culture system<\/strong>, the material system<\/strong>, and the behavioral culture system<\/strong>. Together, they create a complete brand structure, and their organic combination results in a fully integrated brand system.<\/p>

For packaging brands, visual identity should continue across custom labels, cigar bands, wine labels, stickers, paper bags, tags and boxes. Consistent materials, colors, logo use and finishing choices make the brand easier to recognize in retail and online search results.<\/p>

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Packaging visuals should carry the same brand identity across labels, boxes and bags.<\/figcaption><\/figure>

The brand culture system<\/strong> is the soul of the brand. It determines how the brand exists, its values, and the way these cultural elements are combined. The brand culture system is a collection of values, ideas, and traits that define the brand\u2019s essence. This collection forms the brand’s spiritual structure<\/strong>, which plays a critical role in shaping the brand’s identity. The system can be divided into several subsystems:<\/p>

1. Visual System<\/strong><\/h3>

This involves creating visual symbols and related artistic designs for the brand using two-dimensional and three-dimensional tools. It encompasses everything that visually represents the brand, from logos to the overall aesthetic.<\/p>

2. Language System<\/strong><\/h3>

Language is the outward expression of thought, serving as a direct reflection of the brand’s spirit. The brand\u2019s language system conveys the brand\u2019s essence and is segmented into different areas based on what it communicates, such as branding concepts, advertising, management language, and marketing communication. This system helps shape the brand’s language identity and creates a unique linguistic environment for the brand.<\/p>

3. Knowledge System<\/strong><\/h3>

Each brand has a specific knowledge system that forms its brand knowledge structure<\/strong>, which includes both proprietary intellectual property (IP) and shared knowledge. Proprietary knowledge refers to the specific knowledge, technology, and skills that the brand has developed and owns. Non-proprietary knowledge involves external knowledge resources that the brand doesn\u2019t exclusively own but can still leverage.<\/p>

The level of integration and use of these knowledge systems determines how well the brand can innovate, create, and apply knowledge. This reflects the brand\u2019s overall technological and intellectual capabilities.<\/p>

4. Intelligence System<\/strong><\/h3>

Intelligence refers to the combination of intellect and capability, showcasing dynamism and flexibility. It plays a decisive role in problem-solving, decision-making, resource utilization, and wealth creation for the brand. This system can be broken down into two categories:<\/p>